Know your audience

Be sure you know this one thing before ever turning on the microphone

Before ever speaking into a microphone, think about this: who is your audience?    I was teaching a news anchoring class to a group of broadcast school students years ago. The students were provided a variety of stories to select from to deliver in the mock newscast. It was a role-play situation and I told them to pretend they were broadcasting the news on radio in Atlanta.   I was dumbfounded when one student after another selected their stories completely…

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What makes a great podcast or talk show?

What makes a great podcast?   What makes a great speech? What makes a great high school presentation? What makes a great radio talk show, stand-up comedy routine or toast?   No matter what form of the spoken word you’re delivering, the attributes to success are the same: establishing a connection with your audience, creating value for your audience, humor, storytelling, entertainment.   There is no mystery to what makes a great podcast or talk show and there is no…

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